And here’s the actual video: Flash Round! 10 Steps To SEO In 30 Minutes – The Tools Show
This week, the guys take on not only the Top Ten small business SEO tips, but are able to cover all 10 in just 30 minutes!
So without further ado:
1. Get a Blog
Always a good source of ongoing SEO goodness, a blog on your website is a great way to not only keep people coming back to your site, but also positions you as an expert in your field, which helps your credibility in selling.
2. Use Google Suggested Search
With Google trying to help us all out all the time, why not let it? You know how when you start typing something into the Google search bar, and they helpfully (or not so helpfully) offer suggestions for the rest of the phrase?
That is called Suggested Search, and it can tell you what all the popular kids are searching for related to your product/service, automagically.
*If you’ve done searches in Google before using these words, it’s advisable to use an “Icognito” window, so Google doesn’t show you individualized results, based on your searching habits. Though it will still give you geographically related results.
3. Use Google Related Searches
In the same way that Suggested Search will give you some clues as to what people are searching for, Google also tells you, at the bottom of the page, what other related searches people have done.
Again, these are searches that real people are doing, so this will give you valuable insights into the kinds of keywords your customers are actually using, as well as some important characteristics they may be looking for (“cheap,” “wedding,” “free delivery”).
4. Organize with a Spreadsheet
Now that you’ve got a long list of keywords and phrases, you need to be able to organize them and keep track of which ones you’ve used, how, you’ve used them, and what results you got. Putting them in a spreadsheet is easy, and you not have to try and remember everything.
Phrases and topics are especially useful when it comes to things to write about on your blog. Then, in your spreadsheet, you can note the date(s) you posted about that topic, track your comments/shares/retweets and see which subjects your readers are most interested in!
5. Make a(n)
Literary Editorial Calendar
And now that you’ve got your organized spreadsheet of potential blog topics, you can plan out when you will send them out into the world. We all know what it’s like to be completely gung-ho about a topic, write a few great blog posts, then lose the inspiration for days, weeks, months . . . Many a blogger has deserted their blog, and left it as a ghost town full of internet spider webs. We don’t want that to happen to you!
Because the more writing you do, the more SEO success you will have. The only way to world SEO domination is to write regularly, and:
6. Write Awesomely
The awesomeness of your writing, plus photos, videos, and links in your blog is what will make people want to read it.
So the question that usually comes up at this point is: How often? Is posting something 2 or 3 times a day better than only once a day, but awesomely? Once a week of pretty good stuff, or once a month of long form, well-written and researched articles?
The answer is that, like in life, regular awesomeness is key. If you can only manage to post once a month, that’s fine. But don’t just spend a couple hours writing it, then post once a month! It better be well-crafted, researched, beautiful. Send something out into the world that you can be proud of. (We’ll talk more about this in Step 9).
7. Measure with Google Analytics
Google Analytics, if you don’t know about it yet, can take up a whole hour-plus in explanations, so we won’t do that here today. But if you’re already familiar with GA, then go to your website and drill down to: Acquisition–> All Traffic–> Source/Medium and look at your “google/organic” traffic.
Then at the top, you can set dates to compare. Depending on how long your site has been up, you can compare YTD to last year’s numbers (for example) and see how well you are being found organically on Google, just from using the right keywords.
8. Use Webmaster Tools
In addition to Analytics, Google has a thing called Webmaster Tools, which is where they have hidden the phrases that people use to find you. This information used to be in Analytics, but has moved:
Search Queries–> Search Traffic
Then you will find a list of the search terms used to find our site.
9. Talk up Your Content!
This is the step that most people skip: they research, they write, hit publish and think that the traffic will just magically appear. Well, when you hit Publish, you’re only halfway done. Now you need to become your own publicity machine.
Put links all over social media, talk to people about what it is you’re writing about. If you are passionate and knowledgable about your topic (which is what makes for great content), then these are probably conversations that you’re having anyway. When other people notice and read your stuff, then that’s when Google notices.
And last, but definitely not least:
10. Don’t Quit!
Too many people get started, then get sidetracked, or doing other things that take them away from blogging. Commit to a year (maybe 2 if you’re only posting once/month). Content marketing is a slow moving train; it takes time to get where you want to go. Good SEO is based on good content that people want to read, that is helpful and useful to them. It’s not a bullet train anymore, where you can load up your site with some popular keywords and get bumped to the top of the search results.
This week’s “Knowledge Darts” (or, the Qs & As)
Q: What’s more important: writing clever, witty content or loading it up with keywords?
A: You should be writing about something you’re passionate about–that’s what makes good writing awesome. People will read well-written, entertaining content, not drab, keyword-loaded boringness.
Q: Where’s the best place to put a blog?
A: If you’ve got a corporate website, while you still want it to be content-rich, you may have more freedom to write on a separate blog space. And as far as free options, if you’re just starting out, it’s much easier to get set up and start writing without getting bogged down in the details on something like Tumblr, but just make sure that you can export your stuff out of it, in case you want to move it to WordPress or something later on. (Greg assures us that Tumblr has this ability).