Just the Words: Mobile Video Tools – The Tools Show

To see these Mobile video tools in action (and Sage impersonating Kenny from South Park): check out the webcast here.

Separated at birth?

Keeping warm in NEO

It was 4 degrees that day!

This winter is warmer in Colordao!










Mobile Video Tools

This week’s webcast was a rundown and sampling of a variety of video tools you can use on your smart phone. Seems like there is a new one every day (and in fact, Twitter just came out with a new one), and video is the on every marketer’s lips. So instead of hiring an expensive team to make a video for you, you can always make your own with your phone!

Here are the highlights:

Twitter Video

  • NEW! (and not Vine, which is owned by Twitter-that’s later)
  • Right in your Twitter app; no need to use eomthing else
  • You can edit videos in-app as well
  • Use the Camera icon, which should also then give you the option of a red video icon: twitter videotwitter_video2



  • Then you shoot your video. Easy as that!
  • You can attach it to a tweet and send it out
  • This feature is in the newest update to the Twitter app, so if you don’t see it, make sure you’ve updated.
  • When it uploads, people do have to actually start the video; it doesn’t start automagically
  • Sage’s verdict: C, on a scale of 1-10, mostly because there aren’t much in the way of features


  • You can shoot 3-15 seconds of video
  • In the app, there is a camera button, then a vide icon (also a switcher above that):Instagram video









  • You can use the same filters as on the photos
  • When you are editing, there is a circle on the left side that enables you to choose a cover frame
  • Then write a caption
  • And add your location; the location feature on Instragram is more specific than in Twitter (Sagerock offices, rather than just Akron, OH)
  • You can also post to Twitter, Facebook, or Foursquare from the same screen
  • The video starts automatically, without sound at first
  • Sage’s verdict: better than Twitter


  • Much has been made about Vine videos being 6 seconds, but come to find out they are actually 6 and HALF seconds long
  • owned by Twitter
  • There is no button to start recording: you push on the picture
  • Taking a Vine video









  • The wrench icon lets you edit
  • Ghost feature lets you line up shot to another one
  • Preview and checkmark to post
  • You can post to Facebook & Twitter as well as Vine within the app
  • Location is specific, like Instagram
  • You can add to a channel


  • What the kids seem to be into these days
  • You can also add text or draw on your video
  • Can send to specific person/people, not just post
  • You can also post to a “story” – which is probably how a business would be more likely to use it


  • Owned by Instagram
  • You shoot a video and this app will speed it up
  • You can choose how fast it goes
  • “selfie lapse” – turns the camera
  • You can edit in Instagram
  • Share on Facebook, Insagram


  • Live video
  • You can essentially become a “roving reporter” with your phone!

YouTube- Capture

  • You can also add music from within the app & control the volume
  • Add and drop clips
  • YouTube Capture





  • Add a title & upload to YouTube!


Fun fact: Medium.com recently did an “Ask Medium” Twitter campaign and posted the answers to the questions as video responses.

Until next time, Stay Warm!

no comment

Add your comment

Your email address will not be published.

Real Time Web Analytics