To see these Mobile video tools in action (and Sage impersonating Kenny from South Park): check out the webcast here.
Separated at birth?
Mobile Video Tools
This week’s webcast was a rundown and sampling of a variety of video tools you can use on your smart phone. Seems like there is a new one every day (and in fact, Twitter just came out with a new one), and video is the on every marketer’s lips. So instead of hiring an expensive team to make a video for you, you can always make your own with your phone!
Here are the highlights:
- NEW! (and not Vine, which is owned by Twitter-that’s later)
- Right in your Twitter app; no need to use eomthing else
- You can edit videos in-app as well
- Use the Camera icon, which should also then give you the option of a red video icon:
- Then you shoot your video. Easy as that!
- You can attach it to a tweet and send it out
- This feature is in the newest update to the Twitter app, so if you don’t see it, make sure you’ve updated.
- When it uploads, people do have to actually start the video; it doesn’t start automagically
- Sage’s verdict: C, on a scale of 1-10, mostly because there aren’t much in the way of features
- You can shoot 3-15 seconds of video
- In the app, there is a camera button, then a vide icon (also a switcher above that):
- You can use the same filters as on the photos
- When you are editing, there is a circle on the left side that enables you to choose a cover frame
- Then write a caption
- And add your location; the location feature on Instragram is more specific than in Twitter (Sagerock offices, rather than just Akron, OH)
- You can also post to Twitter, Facebook, or Foursquare from the same screen
- The video starts automatically, without sound at first
- Sage’s verdict: better than Twitter
- Much has been made about Vine videos being 6 seconds, but come to find out they are actually 6 and HALF seconds long
- owned by Twitter
- There is no button to start recording: you push on the picture
- The wrench icon lets you edit
- Ghost feature lets you line up shot to another one
- Preview and checkmark to post
- You can post to Facebook & Twitter as well as Vine within the app
- Location is specific, like Instagram
- You can add to a channel
- What the kids seem to be into these days
- You can also add text or draw on your video
- Can send to specific person/people, not just post
- You can also post to a “story” – which is probably how a business would be more likely to use it
- Owned by Instagram
- You shoot a video and this app will speed it up
- You can choose how fast it goes
- “selfie lapse” – turns the camera
- You can edit in Instagram
- Share on Facebook, Insagram
- Live video
- You can essentially become a “roving reporter” with your phone!
- You can also add music from within the app & control the volume
- Add and drop clips
- Add a title & upload to YouTube!
Until next time, Stay Warm!