Facebook Instant Articles. Is this your new secret weapon? The Tools Show

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Published on May 28, 2015 by Sage

Sage & Greg, The Tools, 30 Minutes of Web Marketing Goodness

HEY! We’ve got a new Web site: http://thetools.tv/live

Facebook’s Advertising Network (FAN) is rolling out a new product: Facebook Instant Articles.

You will be able to place (and sell)( your own ads on these articles or serve ads from the Facebook Ad Network (a 30-70 split)

This is a new way to make fast, interactive articles on Facebook. They load instantly (especially on a phone) which is a big issue if you want to keep people’s attention.

We will look at these from the perspective of a publisher and an advertiser.

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