Tools Show: How The Red Cross Handles Volunteer Social Media

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Published on November 12, 2015 by Sage

Two dudes that talk about marketing and other stuff.
Check out our past episodes here:
http://thetools.tv/

Marketing in the news.
App of the week: gTasks. Take control of your life.
Marketing Awesomesauce: The Red Cross Public Affairs Essentials. They encourage everyone to tell the story on social media. When talking to a pr person stick with what you do and what you know. And protect people’s confidentiality. Look up Haiti in Red Cross, Hurricane Sandy. Their corporate pr is having difficulty. They are an all volunteer workforce. So the nature of the job is to be criticized. But they divert assets. They save the money for the next event.

Harsh Alien Machine by Audionautix is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/)
Artist: http://audionautix.com/

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